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Calling Attention to the Business

In times where online businesses are responsible for the closings of many established and successful businesses, it is imperative to capture the attention of people passing by the physical location of a business. Placing a few banners and flags at the entrance, in the parking lot, and on the building will capture attention for a few days but begin to blend into the background after that time. The human attention span has been steadily declining over the past decade so new ways of calling attention to the business must be used constantly. The big question is how businesses can accomplish that without spending a small fortune in marketing.

Cost-Effective Printing

There are a plethora of styles and designs in promotional materials and signs that are fun, can be switched out, and colorful, and affordable. One example is corflute signs. These are designed to be outdoors and can last for twelve to fifteen-months. Graphics are replaceable, so they can be used to announce sales, introduce new menu items, direct people to the entrance, indicate a house for sale, or endorse a candidate for an election. These stand-up boards will be noticed at ground level in case anyone misses the banners on the building.


The user of exhibition displays displays for trade shows, and portable displays are always successful because these materials appear professional, organized, and are impressive. The portable displays are convenient, can be used indoors or out, lightweight, and colorful. Star tents, pop-up booths, and dome canopies not one draw attention to the business, they offer shade during summer community exhibitions.

Business owners can have exhibition displays custom designed or use rented ones to save money. Rented displays are commonly used by new, small, and seasonal businesses. These will still have the name, logo, and slogan of the business emblazoned on them to allow the business to stand out on a budget

Other Printed Options

There are over twenty options for cost-effective materials that will draw the eye and let people know the business is at that physical location and ready to serve customers. Shell scheme graphics, media walls, and pop-up gazebos are intriguing and make people pull into the parking lot just to see what is happening. Banners include pull-up designs, teardrop shapes, and vinyl. Large poster printing and huge signs can be created and suspended from the roof to cover a side wall or the front of the business. Get creative, try anything, and explore the many choices for printed materials that will get the business noticed.